Email Marketing
Precision Analytics Group email marketing program uses the internet to communicate information about promotions, company offerings, product updates and more. A well targeted email program creates the start of a valuable dialogue between a company and its prospective or current customer.
No other online marketing tactic is as personal, measurable or cost-effective as email advertising. An email marketing strategy is most effective when the recipients are targeted and the information is relevant as well as timely.
Relevant and Timely Emails Guarantees Results
Precision Analytics Group email marketing realizes that an email marketing strategy is most effective when the message is relevant to the targeted recipients and sent in a timely manner. Email messages should be sent at each stage of the customer relationship, from the first interaction to post-purchase.
This is a great way to maintain contact and provide the information the customer needs at each stage of the purchasing process. This process is know by many terms, such as drip marketing, lead nurturing, auto responders, or triggered emails.
Follow-up Produces Sales
The common consensus states that most people are not ready to buy until there has been 7 to 12 ‘touch points’ related to the product or service they are researching. Most sales organizations stop the follow up after the 2nd touch point, instead focusing on other warm leads. Once the prospect has achieved their needed amount of touch points, they tend to purchase from the last company they communicated to.
Email has become one of the most widely used communication tools available and one of the most valuable online advertising methods. Developing and maintaining an effective email list poses a major challenge for all email marketing programs.
Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment.
Permission Based Email Marketing
If you are looking for an effective way to market your products or services online, bulk email marketing is the most cost effective method of reaching and communicating with your current and potential customers. However, there is a right way and a wrong way to market your business or organization via email. Permission based email programs, also known as opt-in email marketing, is the future of email marketing.
Permission based email is essential in establishing customer loyalty and increasing customer lifetime value. Permission based email simply means that the recipient clearly and specifically grants permission for email marketing messages. Because we recognize that every company has unique email marketing needs, Web-Onomics helps you harness the power of permission-based email to target your exact customer.
Buying An Email List?
Buying an email list is sure way to get labeled a spammer. No reputable list own would EVER sell his email list, as it would no longer be an opt-in list. But list owners CAN rent you a list. They qualify the message and require it to be from a ‘brick and mortar’ business.
This way they guarantee that you will get a good response and they will not dilute the quality of messages going to their database. They handle the blast, create the email, either in HTML or text, or use your email template and give you back the reporting to show you how it preformed. Email marketing is like all direct response marketing and should be done multiple times to insure the recipient has seen the message several times. This insures a higher response rate.
Precision Analytics Group has the largest email database in America, 130,000 email addresses. The best part is all of these email addresses are linked back to a postal address, insuring that you have an updated email list. We consistently NCOA our lists to insure high deliverability. We can pull email by zip code, radius form any address, by zip code, and congressional district (for political mailings). We guarantee all emails sent will be delivered to your recipient inbox, no worries about spam filters!
Harvesting Emails
Though a constant challenge, capturing email addresses through regular web, phone, mail and in-person customer interactions is an effective way to grow an opt-in email marketing program. One of the most effective methods of harvesting email is to have an opt-in form on EVERY page of your website. For more information on web site opt-in forms, please see our opt-in form page.
Newsletter Create Credibility
Newsletters are well recognized email marketing activity that communicates your message to your core audience. Email newsletter programs create a continuing source of leads or business from your most qualified potential customers, your current customers.
Emails are also a great way to maintain contact with your customers and keep them up to date on your services. Publishing a professional newsletter helps establish your company as an authority and leader in its field. It also improves name recognition and sets your company apart from the competition in the minds of readers.
A newsletter allows you to give more in-depth information to readers. This is especially important when you are trying to educate consumers about complex products or services.
Database Email Marketing
The Net Impact utilizes database email marketing in order to create personalized and segmented business-to-customer correspondence. Personalized email marketing allows businesses to create a personalized relationship with the customer, thereby increasing the chance of a response. The customer feels a one-to-one relationship as a result, even though they are not receiving actual personal contact.
Our database marketing program capabilities include:
- Personalized emails and targeted content
- Email message segmentation based on demographics, common membership or behaviors
- Email automation
All of our database marketing email campaigns are measurable, showing you the conversion rate of your campaign and even how many of your list subscribers viewed the email. Our email list statistics allow you to create the most responsive and effective email campaign possible.
Our overall goal as an email marketing company is to provide an ongoing solution that will utilize email marketing campaigns as a cost effective sales and marketing tool while enhancing relationships with customers.
Please contact us for a no obligation quote for internet marketing or
website design services.
Thank you for your interest in Precision Analytics Group. We understand that some areas of web marketing are very complex and that there might be a time when you need some expert Internet marketing services We also understand your company's needs, objectives and identity are unique and unlike any other.
Because of this, we'll never offer predetermined solutions without completing a consultation between a client and one of our Precision Analytics Group SEO and Internet Marketing professionals. An in depth consultation may be the most effective way to design your Website Marketing Strategy around the specific needs of your company, and yet many SEO companies don't even suggest it.
We offer free quotes for SEO services to improve your organic search engine ranking, pay per click (PPC) management, Web analytics for SEO and PPC, Web site and landing page design. By contacting us you lose nothing and might learn a couple of things. Call us at843.552-633 or email -
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