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10 Steps To Building A Great Website

A lot of our first time clients don’t understand everything that goes into building a great website. We have put together an outline of what we feel are the typical steps we go through when we build a website. If you haven’t been through the process before, hopefully this can give you a better understanding of what goes into the process and why we do what we do AND hopefully help you understand the expense involved in doing a project like this. Based on your objectives and decisions to this process, it can have a huge impact on both the expense and outcome of your new website.

Below we have outlined the necessary steps to a successful website design project.

10 STEPS To A Successful Web Design Project

Figure out what the focus of the website will be.
Design with SEO in mind.
Determine how you will make conversions happen.
What specific features do you want in the website?
Create a list of sections for your website and give them a hierarchy of importance.
Write out your content and finalize it.
Find a style / look that meets your website’s and your industry’s requirements.
Build the website.
Evaluate the website and make the required changes / updates.
Go live – register a domain, find a host, upload the website.

1. The Focus of the Website: This is the first thing you want to define clearly before any other step is taken. You need to decide what the main purpose of the website is - what you want to focus on in terms of a subject.

It is important that you define this step as clearly as possible because a website’s focus has a major impact on the whole project; this is the ‘foundation’ of the site.

For example:

An e-commerce site (web store).
Information hub for established clients.
Branding website.

2. Design With SEO In Mind From The Beginning: The biggest design mistake made by most website designers and site owners is to treat search engine optimization (SEO) as an afterthought, rather than a main component of the design process. By thinking about SEO before a site is created, site architecture should be based on what the target audience searches for.

Time should be spend on performing keyword research to determine the words and phrases to be used as a site's information architecture; the navigation schemes, categories, breadcrumb links, headings, and cross-links.

If search is an afterthought, it can cost site owners thousands, even millions, of dollars in advertising expenses and sales conversions. People may have a more difficult time finding a site via the major search engines without paid search advertising. Once visitors arrive at a site, they might have difficulty locating the products and services they searched for.

3. Determine How You Will Make Conversions Happen: All websites serve a purpose, and today more than ever they must cause a conversion. This basically means how you will make your website pay for itself. A conversion can be whatever you want it to be. It is whatever needs to help run your business, from actually making a sale online to gathering information to use in your sales cycle (typical B-to-B website).

4. Specific Website Features: This builds off of the first step, where now you look at actual features that you need to implement. For example:

A shopping cart for an online store
A password protected section of the website
Downloadable PDF’s (white papers, pricing, etc.)
Again, the more detail the better.

5. Map Out The Major Sections Of the Website: With the first two steps completed, you’re ready to actually start mapping out the major sections of the website; drawing out quick diagrams of the website is a useful way of doing this.

A diagram can easily show the hierarchy of a website and how the various sections are related to each other.

6. Write Out Your Final Content: This part is usually left to the end … then people wonder why they have to go back and rethink the structure of the site. This part is handled by the client. You know your business better than anyone and what you offer that is unique to your business, your U.S.P. (unique selling proposition).

All websites are driven by content; it’s the content that makes a site effective and successful. As such, this part of the process is arguably the most important, so you need to pay attention to it.

7. Find A Style / Look For The Website: At this stage of the process, you are ready to start looking at the visual aspect of the site – the design. We recommend that you look around on the web and get some ideas of what you like AND don’t like. You will find lots of ideas, then we go through the process of discussing the merits of each and the expense involved.

8. Build The Website: Once we have completed the entire above step we are ready to actually start programming your site.

9. Evaluate The Website, Make The Required Changes/Updates: Once you've built the website, you should walk away from it for a day or two. This will allow you to come back and evaluate it with fresh eyes. It might also be a good idea to get someone who has not worked on the site, to take a look as well. Here are some of the things you should be looking for:

Clean easy to update design/structure.
Good usability in the design - and all that implies.
Fast loading 'light' pages.
Intelligent use of technology - using Flash when it makes sense not because you want a 'cool' intro!
The website’s ability to convey the meaning/message of the website quickly if not instantly.

10. Go Live – Register A Domain, Find A Host, Upload The Website: If you’ve passed steps 1 to 9, you know you're ready to show the world the website. All that is left to do is go live:

Register a domain
Find a hosting company
Upload the website

NOTE: You could actually register the domain and find a hosting company, after you’ve completed the first 4 steps. Sometimes it makes sense to register your domain name before you design the website; this is because you may want to integrate the domain name into the design.

Conclusion: If you follow these steps, and not let pressures from anyone sway you, you’ll find we work better, together, more quickly and under less stress, while delivering a better website – everyone wins.

Money Back Guarantee

With any purchase from Precision Analytics Group, we guarantee your satisfaction with our products and services. We stand behind our work and at the end of the day; we want you to be happy with our product, no matter what. We have been in business for 20 years and truly believe we exist because of our clients. We follow a guide line that helps keep both our team and you on track with your project, keeping you abreast of progress during the whole campaign.

Larry Feil President,

Precision Analytics Group

Our Guidelines for Successful Website Design Projects

With every custom website design project we undertake, we stick to specific guidelines to complete the project on-time and on-budget. Here are the steps we follow to insure we have a great project and happy clients:

Define the scope of work. Both parties have a clear understanding of what we are trying to achieve with the new website.
Stick to the project goals. We find that making sure we always have our eye on the ball insures success.
Active client involvement. We make sure our clients are always actively involved in the project and fully aware of decisions that affect the process.
Address and discuss revisions. Changes will happen throughout the process. We promote open discussions on how to improve the end result.
Educate clients. We take the time to educate clients on the web design process and business goals that will be solved via your custom website design.
Client responsibility. We expect our clients to be responsible for providing constructive feedback at each revision cycle.

At each milestone in the web design process, we insist on client approval and involvement. The website design and development should be completely ‘client approved’ prior to launch. This will prevent last minute delays and unexpected costs due to revisions.

After the site is launched, the education process continues. Clients need to know how to use their website, how to get traffic and how to evaluate strategy moving forward. Successful business owners know that in order for their website to gain traffic, convert visitors, and solve important business goals, the website has to be constantly updated, reviewed, tested, linked and maintained.

We build all our websites on a platform that makes it easy for businesses and individuals to maintain and grow their online business. After the launch of any website, we train all our clients how to use this platform. This platform boasts a wide array of powerful modules for empowering your website.

Response Boosters

Response Boosters

Response Boosters are tools that we have found to be invaluable to driving response rate and ultimately conversions much higher.

This list shows what tools we have used over the years and have had great results with them. Each of them offer unique additions to your website that provides both excellant funtionality for you, as well as a better web experience for your vistors.

Response Boosters Include:

Web Forms Click-to-Call

Web based phone call tracking Click-to-Chat

More to come soon

Business Start Up Package

Small Business Web Design

Starting a new business can be very difficult and very time consuming. Ensure you have the right image for potential customers from the word go is vital. The new Small Business Start-up Package offers new businesses all the branding and marketing collateral needed to start trading in the shortest possible time.

Not only do we handle all your professional branding and design needs we also handle your website requirements all in one unique package, to ensure you get off on the right foot.

The Business Start-up Package Includes:

Logo Design and Branding
Business Card Design
Letterhead / Envelope Design
Domain Name Registration (www.yourcompany.com)
Website Design and Development ( 5 page basic site)
Built in Search Engine Optimization (phase 1 SEO)

A complete business start-up marketing package all for only $988.00. SEO INCLUDED.

Starter Website

Are you setting up a new website but don’t know where to start?

Starting a new business can be very difficult, very time consuming and costly, this is why we launched this great new offer

Basic Web Site Package Includes:

A new website built from scratch (no templates used)
Search engine friendly designs
Domain registration for 2 years (www.your-company.com)
1 year hosting
10 email addresses of your choice ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )

Satisfaction Guaranteed!

We will design for you a new simple brochure website which is built completely from scratch, this way you can be sure that it’s unique.

We will register a domain name of your choice for 2 years, this will be registered under your name so you can recieve full ownership.

We will setup the hosting for you for 12 months, this will include setup of 10 emails of your choice

Relevant Content

Search Engine Optimization is something that anyone who is marketing a website, must make sure they include as a top priority on the internet marketing check list. There are just too many websites in competition with one another to be left to their own devices.

You might say that SEO is the process of rewarding those sites that serve up an excellent web experience and punish those sites that don’t make an investment into SEO. The punishment is not being able to be found. Now, content is a huge part of what makes up your optimization efforts. Content is king as far as the search engines are concerned.

The Link Between Content And Traffic

The aim of a website is to attract attention and draw in traffic from all over the internet. The traffic you attract counts in your favor from an SEO point of view. The more traffic you attract, the more popular you seem to the search engines.

The more popular they think that you are, the higher they are likely to rank you in the SERPs. So all you have to worry about is generating lots of traffic, right? Wrong, you need to attract traffic, keep them interested and offer them something of value. Just to create high levels of traffic in not enough.

You need highly qualified traffic to cause conversions on your site. Search engines are getting smarter and they monitor not only how much traffic reaches your website but also how long each visitor spends there.

They take into consideration things like the length of time spent on your website and whether your visitor was interested enough to take a look around other pages of your website. This is where content becomes a very big SEO issue. You can attract a huge amount of traffic to your website with bad content and lots of pictures but it won’t keep them.

The Power Of Content

Content has a large amount of power on the internet. Content is the primary reason any visitor reaches your website. Your content looked promising and seemed to offer them something of value. Good content can help you a great deal with your search engine optimization efforts for your website.

By offering good content, you are able to attract traffic and build up a good reputation for yourself as providing great content for readers. Once you have amassed a decent following and have a good reputation, the links start rolling in. Other websites only want to link to those that have something to offer them in good ranking by association or through helping them offer more value to their own visitors.

Relevancy Is King!

What you need to do is to make sure that your content is relevant. Your content needs to be relevant to your audience, your services or products, your website and the time it is published. You cannot hope to generate interest and increase SEO with old and outdated news and irrelevant content that has nothing to do with your website. Your traffic will not be interested in content they cannot relate to or do not want.

This is what the “bounce rate” is all about. When using a Pay per Click strategy; the quality score also looks at the relevancy of your content. Any way you look at it, your site must be spot on in regards to the degree of relevancy you are offering your visitors.